New research has revealed that females are influenced by the way a company approaches its corporate social responsibility (CSR). A poll conducted by The Heat Group found 90% of respondents considered corporate social responsibility when making purchasing and employment decisions. The environment factored in highly as an area of concern for women (37%) and gender equality (28%) was important in creating equal opportunities for women and providing them with support.
The findings suggest that organisations take corporate social responsibility seriously to attract female consumers and employees.Â “All employers need to take into consideration the whole self of their employees and ensure they can provide a work environment that is aware of, and responds to, the needs to their life outside work” said Gillian Franklin of The Heat Group. (Sounds a lot like the focus of the programs we run!)
So, if you are an employer or business, making headway in this area could pay dividends in attracting half of the population demographic.
If you are an employee, here is an area of opportunity. If you are looking for a challenge, do some research on corporate social responsibility and become the local expert in this field. Then you can position yourself in the lead as this area becomes increasingly important. Or, perhaps you can create a position of leadership for your organisation to raise their level of corporate social responsibility above their competitors.